Courses for Guides & Experience Creators

Learn from instructors around the world, with these practical, industry-specific courses that help you succeed as a travel professional. Courses are free or premium, and created by a range of industry experts.

General Industry Learning

Introduction to the Tours & Activities Industry

Tour Guiding

How to Wow: Crafting Wow Moments on Tour

Student Tour Mastery

Stop Talking! Creative Group Engagement Strategies

On the Bus: Games, Activities and Ideas for Interaction

Tour Guiding & the Creator Economy

Introduction to Storytelling and Wow Moments

How to Get Hired as a Tour Director

Storytelling I: Principles of Powerful Storytelling

Storytelling II: Transformative Storytelling

The Power of the Tour Guide

Tour Director Certification

Tour Guide Certificate


Start & Grow A Tour Business

Create a Business Plan

Pricing Strategy for Tour Operators


Tourism Marketing Mastery

Copywriting That Turns Travelers Into Paying Customers

Travel Technology

Craft Your Personal Video Introduction

Tour Technology Mega Masterclass

Guest Experience

Exceeding Expectations: The Art of Customer Service

360° Customer Journey Masterclass: Reaching & Converting Future Travelers

Designing the Perfect Day Tour

Crafting the Journey: Designing a Multi-Day Tour Experience

Culinary Connection: Designing a Memorable Food Tour

Improve Your Reviews with Guest Feedback


360° Boston

360° New York City

360° New England Fall Foliage

360° Washington, D.C.

360° Virginia’s Historic Triangle

We’re recruiting course creators, and welcome ideas for new courses.

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