Crafting the Journey: Designing a Multi-Day Tour Experience

A multi-day tour is an unforgettable group experience, when designed right. But there are so many moving parts. More than just adding restaurants and attractions together into a trip, designing a multi-day travel experience involves understanding principles drawn from areas as diverse as psychology and marketing: choreographing the day’s energy, adding “surprise and delight” moments, and truly understanding how to build a tour day so it has maximum positive impact on your tour guests.