Courses

  • 0 Modules

    Craft Your Personal Video Introduction

    If you’re a tour director or guide looking to get hired, crafting a memorable introductory video is one of the best ways to get noticed and remembered. But it can also go horribly wrong. In this course, Alan guides you through the step-by-step process to write, record and edit a phenomenal video introduction that leaves tour operators remembering you…for the right reasons!
  • 0 Modules

    Create a Tour Business Video

    Your tour company’s teaser video sets the stage for your whole business. Website visitors are more likely to stay on your page if there’s a video, and it’s the fastest way to establish who you are as a brand, and what you’re about. In this short course Alan guides you step-by-step through the guidelines for creating a quality business video, from story to filming to editing. We’ll dive into the world of B-roll, visual storytelling, and help you understand how powerful video can be to drive sales.
  • 0 Modules

    Design a Tour Business Wordpress Website

    Your tour business website is one of the most important drivers of direct sales. It’s your front door to the digital world. In this comprehensive course we’ll walk you through step-by-step the decisions you need to make to craft a winning tour business website.
  • 27 Modules

    Tour Technology Mega Masterclass

    We’ve taken everything in our popular Tour Technology in-person workshop and turned it into an online step-by-step course! This course combines the teachings of our other tech short courses + a whole lot more into one full master course in using technology to organize your life as a tour guide or tour director!
  • 0 Modules

    Transform Your Product & Website Photography

    Visiting websites is a lot like dating: we as human beings make very quick judgements based on very superficial criteria. When a customer is considering their tour options, your imagery tells the story of what to expect, and whether the tour will be great. It’s absolutely crucial that your product images help convert the customer, or you’re leaving money on the table! In this short course we’ll guide you step-by-step through the best practices for crafting stunning product photography that makes your tour listings come alive! Then we’ll look at your website overall, and help you understand how your photography should work across your entire site.