How to Wow: Crafting Wow Moments on Tour

Guests don’t remember everything about a tour. They remember the highs and the lows. In this workshop, we use this psychological fact to help you design tour experiences that are memorable, or “sticky” in all the right ways. Crafting a wow moment, using principles like surprise and delight, anticipation, emotional bonding, and involving the senses will make your tours come alive in a new, special way.
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About Instructor

Mitch Bach

15 Courses

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